Who Doesn't Look At A Business Plan?

  • John A. Osborne
  • Feb 15, 2023
Small Business Insurance Montana

Creating a business plan is considered one of the most crucial steps when starting a business. It’s a document that outlines the company’s goals, strategies, and financial projections. However, despite its importance, not every entrepreneur or investor looks at a business plan before making a decision. In this article, we will explore who typically doesn’t look at a business plan and why.

Firstly, some investors and entrepreneurs rely heavily on their intuition and gut feeling when making business decisions. They believe that they can assess a business’s potential by meeting with the founders and evaluating their passion, skills, and experience. While this approach might work for some, it’s not always accurate or reliable. Here are some other groups of people who tend to overlook business plans:

1. Experienced Investors and Serial Entrepreneurs

Experienced investors and serial entrepreneurs have seen and evaluated countless business plans throughout their careers. They have developed a sense of what works and what doesn’t, and they can quickly spot the flaws in a business plan. As a result, they might not bother with reading every detail in a business plan and instead focus on the key metrics and indicators that matter to them. They also tend to rely on their network and connections to evaluate a business’s potential.

2. Impulsive Investors and Risk-takers

On the other end of the spectrum, some investors and entrepreneurs are more impulsive and willing to take risks. They might be attracted to a business idea or founder’s personality without thoroughly examining the business plan. They might also have a high tolerance for risk and believe that they can pivot and adjust the business model as needed. While this approach can lead to success, it can also result in significant losses and failures.

3. Small Business Owners and Solopreneurs

Small business owners and solopreneurs might not have the time, resources, or expertise to create a comprehensive business plan. They might also believe that their business is straightforward and doesn’t require a detailed plan. However, even for small businesses, having a business plan can provide clarity, focus, and a roadmap for growth.

4. Non-profit and Social Enterprises

Non-profit and social enterprises might have a different approach to evaluating a business’s potential. They might prioritize the social impact of the business over its financial performance. As a result, they might not put as much emphasis on the financial projections and market analysis in a business plan. Instead, they might focus on the social mission, the target beneficiaries, and the sustainability of the business model.

5. Friends and Family Investors

Finally, friends and family investors might not require a formal business plan before investing in a business. They might trust the founder’s word and relationship and invest based on personal connections and emotions. While this approach can be beneficial for both parties, it can also lead to conflicts and misunderstandings if the business doesn’t perform as expected.


In conclusion, even though a business plan is a crucial tool for any entrepreneur, not everyone will take the time to read it. Investors and entrepreneurs who rely on their intuition, experience, network, or social mission might overlook the details in a business plan. Small business owners, impulsive investors, and friends and family investors might also have different priorities and approaches. However, having a well-crafted business plan can provide a competitive advantage and increase the chances of success.

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